August - Yellow
Joy • Celebration • Chosen Family
Yellow is the color of joy—the warmth of laughter, the energy of celebration, and the light we bring into one another's lives. In our LGBTQ+ community, August is a reminder that family isn't always defined by blood, but by the people who love, support, and celebrate us exactly as we are. This month, honor the chosen family that makes New Hope a place where everyone belongs.
The seventh edition in a year long campaign from New Hope Celebrates to celebrate identity, history, and belonging. This lightweight, breathable jersey tee brings calm and clarity to everyday wear. A soft, lightweight tee that drapes easy, with a ribbed crew neckline and side seams for cleaner shape. The simple, tilted slogan on the front reads like a personal mantra — low-key, hopeful, and ready for everyday wear.
Product features
- 100% Airlume combed and ring-spun cotton (lightweight 142 g/m²) for soft, breathable comfort
- Side seams and retail fit for better shape retention and a neat silhouette
- Ribbed knit collar with seam and shoulder tape for durability and fit stability
- Tear-away label to reduce skin irritation; REACH certified materials
- Multiple fabric blends available for heather shades; sourced responsibly (Fair Labor Association, Platinum WRAP)
Care instructions
- Machine wash: cold
- Non-chlorine: bleach as needed
- Tumble dry: low heat
- Iron, steam or dry: medium heat
- Do not dryclean